The hottest shared power bank is the next outlet,

Is shared power bank the next outlet? Investment also needs to be treated with caution

Abstract: shared bicycles in red, yellow, blue and other colors are all over the streets. Whether it is shared can be discussed, but after all, it solves the problem of the last kilometer of travel. Power bank sharing has suddenly become a trend, which makes people wonder whether this mode is really needed

sharing bicycles in red, yellow, blue and other colors are all over the streets. Whether it is sharing can be discussed, but after all, it solves the problem of the last kilometer of travel. Power bank sharing has suddenly become a trend, which makes people wonder whether this mode is really needed

charging stations are not new. As early as 2013, coin operated public charging stations have existed at the entrances and exits of major shopping malls in Beijing. In the following year, with the upgrading of "Internet thinking", these charging stations quickly changed from charging to free, and changed the profit model from charging users to installing rogue software into users when charging

it is not new to even expose such rogue behavior of free charging stations. Since 2015, various metropolis newspapers and we media have questioned the power of free charging stations to demand permission and install software. This doubt reached its peak this year - a free charging station enterprise was exposed at the 315 party in 2017 because it forced software installation and stole user information during charging

five problems of shared power bank

let's take a look at the shared power bank. By comparison, this year's goal: 70% of the days with good air. It may have the following five problems

problem 1: insufficient demand. The first problem with sharing a power bank is that its user demand is insufficient. We will feel inconvenient when the smart power is out, but for many people who go out, it is a more feasible solution to buy a power bank of about 100 yuan and keep it in their backpack. Here, the basic logic of "the right to use is greater than the ownership" of the sharing economy is difficult to establish. In contrast, buying a bike is far less convenient than sharing a bike

problem 2: without considering technological progress, its second problem is that it does not focus on technological progress, and it is difficult to be a business with long-term prospects. Compared with chips and screens, batteries, although relatively slow in progress, are also evolving. In addition, can we assume that with the increasing importance of intelligence to people, battery technology will make great progress? Will manufacturers and chip manufacturers spend more efforts to reduce energy consumption, so that the power bank will soon become history

problem 3: the venue fee makes its business logic untenable. The third problem is that there is a big problem in the business logic of the power bank. The venue fee for setting up rental boxes in popular urban areas and subway stations brings huge financial burden, which makes it difficult for it to expand rapidly, and even more difficult for it to make profits. In contrast, bike sharing is a way of providing social public goods in exchange for the right to "use" the public resources of urban bicycle parking spaces to a certain extent

question 4: we can't take advantage of the Internet platform and technology. Its fourth question is, to what extent can the shared power bank make use of the power of Internet technology for accurate matching and resource scheduling? Or, does it need? To tell the truth, the technology application of shared power bank is not much different from the fruit supermarket, which was briefly popular and quickly disappeared before. In other words, it can't use Internet technology to improve efficiency

problem 5: waste disposal its fifth problem is the waste disposal related to environmental protection. We all know that shared items are usually easy to be damaged. Imagine that if a large number of power banks become unusable in a few months, do you know how the power bank sharing company has decided to deal with these wastes? If the business is successful, these companies always have enough money to deal with this problem, and if the business fails, the closed companies may not be able to deal with it at all. The lesson of the past: we should return to common sense. Entrepreneurship and investment are free-market behaviors that do not violate laws or regulations. We can only suggest whether we can return to common sense slightly

a fully charged power bank in your bag may not be used for a month or two. But the day it was used is the reason why it has always existed. Charging services provided in public places, no matter what form they appear, are more like a icing on the cake emergency measures, but can not meet this sense of security needs

"I have enough machines. Every shopping mall has our power bank. Can you reassure users to remove the hundreds of grams from their bags?"

the answer is: No

without a power bank is like a gamble, and the odds are very low. Win the bet - users only lose hundreds of grams in their bags. If they lose the bet, users may miss an important or important one that is 8 percentage points higher than last year. And gambling on whether to find a shared power bank and a rechargeable coffee shop should have the same winning rate at least at this stage. Losing a bet is enough for people to put their private power bank back in their bag, and more people may not want to take this unprovoked risk at all

moreover, the use scenarios of private power banks are not limited to busy commercial areas. In uncertain situations such as traveling and business trips, the need to carry a power bank has significantly increased, and it is more difficult to cover shared power banks in these regions. In the commercial area with good coverage of shared power bank, most users leave the power line for no more than 8 hours. This not only brings convenience to mold manufacturing, but also can be achieved by smart manufacturers. How can it not be reduced to the need to "borrow a power bank every week"

in any case, shared charging treasure will not be the next outlet. This round of financing of shared power bank can't even be understood by following the trend. It's simply blown up by capital